Gambling advertising and young people

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Gambling advertising and young people

Gaming, gambling, and young peopleYoung people are more exposed to gambling advertising than ever before and are inundated with gambling messages in their everyday lives, especially advertising for sports betting and social casino games. 

The effects of gambling advertising on our kids

Young people see gambling promoted at least once a week via a wide range of sources that permeate their home, school, social, media and digital environments including: 

Television and social media 
Online ads and promotions 
Gambling websites and apps 
Billboards and other public advertising 
Sponsorships on uniforms and sportsgrounds.

Our research showed that exposure to gambling advertising in both traditional and digital media makes young people think more positively about gambling and increases the likelihood they will gamble in future and face issues related to gambling.

Looking for practical hints and tips on how you can limit
gambling exposure for your child and help positively
influencetheir attitudes toward gambling? Learn about
how you can make a difference.

GambleAware acknowledges Aboriginal people as the traditional custodians of the land and we pay respects to Elders past, present and emerging. GambleAware is an inclusive support service.
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