Reclaim the Game Sports Betting Awareness Campaign

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Reclaim the Game – AFL

The Sydney Swans are proud to take a stance against sports betting sponsorship and advertising. Their fans are behind them:

  • 90% of Swans fans believe there is too much gambling advertising.
  • 90% of Swans fans believe children and young people are exposed to too much gambling advertising.
  • 77% of Swans fans believe gambling should not be part of experiencing sport.

Tom Harley, CEO of the Sydney Swans said the club was thrilled to be working in partnership with the NSW Government’s Reclaim the Game initiative to raise awareness of the risks associated with gambling.

“The focus of our partnership is on addressing the normalisation of sports betting and as part of this, Swans matches at the SCG will not feature gambling advertising or sponsorship,” Mr Harley said.

Man and woman on soccer field with screen behind them

Photo from the partnership launch in March 2021. Left to right: Natalie Wright, Director Office of Responsible Gambling; Tom Harley, CEO Sydney Swans.

For free, confidential advice and support, call GambleAware on 1800 858 858 and arrange to talk to a counsellor near you.

GambleAware acknowledges Aboriginal people as the traditional custodians of the land and we pay respects to Elders past, present and emerging. GambleAware is an inclusive support service.
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