About Reclaim the Game
Launched in late 2020, Reclaim the Game is an awareness initiative to challenge the normalisation of sports betting and advertising. The initiative encourages fans to enjoy sport for what it is by challenging the idea that betting is a normal part of watching sport.
Reclaim the Game partners help convey this message by reducing and removing sports betting advertising from their home games, while also educating fans, players and staff about the risks associated with gambling.
Our current Reclaim the Game partners span across five sporting codes including AFL, A-League, Cricket, NBL and NRL. Our partners include:
- Canterbury-Bankstown Bulldogs
- Cricket NSW including the NSW Blues and NSW Breakers
- Macarthur FC
- South Sydney Rabbitohs
- Sydney Flames
- Sydney Kings
- Sydney Sixers
- Sydney Swans
- Sydney Thunder
- Western Sydney Wanderers
Why is Reclaim the Game important?
Reclaim the Game is about getting back to what sport is all about. Watching, enjoying, and cheering on your team, without the distraction of betting and betting advertising.
1 A/Prof Matthew Browne, Prof Matthew Rockloff, Prof Nerilee Hing, Alex Russell, Cailem Murray
2 Boyle and Vijay Rawat (2019). NSW Gambling Survey 2019: NSW Responsible Gambling Fund.
Hing, N., Russell, A. M. T., King, D., Rockloff, M., Browne, M., Greer, N., Newall, P., Sproston, K., Chen, L., & Coughlin, S. (2020). NSW Youth Gambling Study 2020. Sydney: NSW Responsible Gambling Fund.